Children’s Miracle Network Taps in to Gamers on Facebook to Raise Money
February 13, 2011
Posted by chcablogadmin in : Philanthropy, Web 2.0 & Social Media
Utilizing the social network Facebook in an effort to build awareness, Children’s Miracle Network Hospitals (CMNH) has teamed up with CausePlay, a social gaming company founded on the focus of delivering social games relevant to cause-related marketing, to create a new social gaming space. Hospitopia, which can be played on Facebook and soon on iPhone and Android, allows gamers to choose from 170 Children’s Network Hospitals to earn special incentive prizes for, while also raising money for the entire network of CMNH hospitals. Players enjoy the game’s full 3D rendering and will be able to earn points by watching content relevant to CMNH on the video metrics platform. These videos can then be embedded on players’ friends’ Facebook walls to earn additional points. CausePlay will be donating 10 percent of all revenue earned, through the purchase of digital goods, basic advertising and in-game corporate branding exercises, to CMNH.
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